Author Archives: QRAZY JASON Sallele

What is a QR Code?

  Have you seen a box that looks like this during your daily travels? This is a QR code. You can find them nearly everywhere, and they’re becoming more and more prominent. What is it exactly? A QR – short for Quick Response – code is a 2D barcode. It works just like a standard 1D [...]

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QRAZY JASON’S Miscellaneous Pages

When I sit down to write a blog post I often come across articles online that are not pertinent to the particular entry I’m writing. Every time I come across a nice QR article this way I save it into my bookmarks. They sometimes become the inspiration for the following entry, in which case I [...]

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Linkin Park Promoting with QR Codes

While researching QR codes the other night I ended up in a Facebook chat with an old friend. I told him about my blog and he told me about the most ubiquitous QR campaign he knew of: his favorite band, Linkin Park. On one hand I thank him for his contribution and I commend the [...]

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Which Phones are Scanning the Most QR Codes?

  The smartphone industry is a heated battle between a small handful of platforms. If you’re tech savvy and designing your own QR reader app, you’ll want to design it for a platform on which people will use it. I am not going to try to sway you toward a particular platform. I am merely [...]

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Keep Track of Your QR Codes: Are People Really Scanning Them?

Posted by: “QRAZY JASON” Sallele If you’re considering or in the midst of designing a QR marketing campaign, you might be confident about the results but concerned or uncertain about the process. How do you know if it’s working? You might be getting more hits on your website, but you probably have half a dozen [...]

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Tattoo Artist Gets Qreative

Tattoos are great! They can represent an important affiliation, we use them to remember the dead and sometimes they even give a person an edgy appearance. I don’t have one myself. I’ve always wanted one, but I’m not too big on blood, even my own. Have you ever seen the episode of Futurama where the [...]

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QR Code Adventures: Walmart Edition

I took a journey to my local Walmart last night and as my legs carried me through the electronics section I happened upon a rather large display for the newest Harry Potter DVD/Blu-Ray combo pack. I just knew that Warner Bros. Home Video was not going to miss the opportunity for a QR code. What [...]

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QR Code Scavenger Hunts

My recent [QR code adventures] reminded me of a marketing scheme that some companies are finding quite receptive: QR code scavenger hunts. These organizations include online blog and gift shop Neatorama, video game developer Square Enix, and even the city of Topeka. All you need to do is decide on where you want to take [...]

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QR Code Adventures

Yesterday I spent a night on the town, but the night also included a day and it wasn’t a town, it was a city. Okay, perhaps the cliché was inappropriate so let me just explain what I did. I went about a day’s activities and snapped a picture of every QR code I came across. [...]

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Top 5 Uses of QR Codes for Restaurants

In my [last entry] I discussed some creative ways that companies are already using QR codes. One of these companies, Taranta, is a sushi restaurant that hides QR codes on your dinner plate, under your food. This is a nice start, but there are plenty of other opportunities for restaurants to utilize QR codes. There [...]

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