Keep Track of Your QR Codes: Are People Really Scanning Them?

Posted by: “QRAZY JASON” Sallele

If you’re considering or in the midst of designing a QR marketing campaign, you might be confident about the results but concerned or uncertain about the process. How do you know if it’s working? You might be getting more hits on your website, but you probably have half a dozen other stimuli out there that could be drawing in those visitors. If only there was some way to track visits from the code. After all, you can trace how visitors get to your website from search engines and backlinks.

It’s time to wake up, because that dream is a reality! There are many ways to track your QR codes. Most complete QR marketing services will include this feature in their packages to you. You also have the opportunity to do it yourself for free. While it is not the only one available to you, it seems Google Analytics is the most popular.

Google Analytics has what they call a URL builder. With my earlier [Make Your Own QR Code] post I taught you how to make a QR code on a simple generator. You pasted your URL, clicked a button and had your result. In order to create a QR code that you can trace, there are several steps in the middle that we skipped and Google Analytics provides the resources. After you paste your URL into the program, you need to define a campaign for it. The name of this campaign is what you will use to search for your records at a later date so be perceptive about the information you choose. A good example would be to define the campaign source as QR Code, the campaign medium as the object it’s printed on (business cards, posters, billboards, etc…), and the campaign name being whatever you’re trying to gain from the code (page views, contest participants, etc…). If your QR code marketing involves a number of different campaigns define each one separately in Google Analytics so you can determine which is turning out the most results. Once you have filled out all of the information, Google Analytics will then turn out a code that you can track using their services.

You could stop here and generate a QR code using your new URL, but you may notice that it is a bit long. While generally your URL should fit into a standard sized QR code, it is always best to try to encode as little data as possible. From here, I recommend taking your long URL and entering it into a URL shortener. Bitly, Tiny URL and Goo.gl are the most popular examples.

For more tips on using Google Analytics and creating QR codes from the data it returns, consult the following guides:

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